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'Walk into the future to be able to make the world a little nicer'

'Walk into the future to be able to make the world a little more beautiful'

A bény profile man or woman wants to make the world not just a little bit but a lot more beautiful. Fine. I encourage it. But, of course, it's also about efficiency. 

So, to define the Look and Feel of the future, it involves time-honored Out-Of-The-Box thinking. The question is whether we still do this enough. I like to discuss this with you in this guest column. My goal? To inspire and give the profile industry - and everyone working in it - another push!

Unfortunately, I still see too many companies focusing too emphatically on returns and thus letting the chain sleep. I see that many entrepreneurs remain stuck in their own technical world. It is therefore logical that failure costs remain high. Percentages of 8% or 9% are more standard than exception. Yet how is it possible that many - even in the profile industry - cannot get those percentages down?

Of course, I can say here that in our organization we have managed to achieve failure rates of up to 2% in production processes, but that is not the point. I would like everyone in the market to be able to achieve those rates. 

However, this is only possible if you really dare to think out of the box. Are you willing to be controversial with a well-founded vision? Do you intend to do things really differently? 

A small example as a metaphor: for this column I was photographed. Now I can look into the camera with my face as standard, but that's not how it works. Even with this photo - which has to stand out - I want to convey a story. And so I stand with my back to you. But with my face to the future. I'm looking here at the advanced machinery and automation that we put in place within our organization a year and a half ago. I don't want to look like the others who preceded me in these guest columns. Therefore, a different picture.

So innovation in thinking and doing must be your core business. Of every product that you develop and deliver to whatever facade, you must be able to say, for example, that there is less waste, that there are demonstrable savings, that the production and assembly processes became smarter so that you need fewer personnel. As a result: lower final prices. The market will thank you!

And you know what's great: if you achieve lower end prices with your products, the market has more budget space for the (beautiful!) extras. That's exactly how the world is made a bit more beautiful. And that is how it should be: in the facade industry it is our core business.

Therefore, don't just look to the future. Walk toward it, too.

Henk Weber
Director/owner of KUFA window systems based in IJmuiden. Innovation is the central theme within the organization. Revolutionary are the RenoS9000® profiles developed in recent years, which brought about a true efficiency improvement in the chain.

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