"For us, the BouwBeurs is unprecedentedly important because that's where we meet our customers and prospects. Because we are a technically oriented company, we have many technical discussions during those trade fair days. With processors, but also with students."
Ludo Schennink: "Our business has become more complete.
So says Ludo Schennink, business manager at Innodeen BV in Lochem, manufacturer of innovative and sustainable sill systems, until recently known as Kreunen Kunststoffen.
Ludo explains that the BouwBeurs was the moment to show the market that the company has become more "complete. And that includes Innodeen as a new company name. "The new name better reflects our international character. We innovate together with our customers. We call that 'Shared Solutions.' We had not announced the name change in our exhibition communications in advance, so it was a nice surprise for all visitors to our booth."
Ludo also says that since this year the fourth generation of the family business has been at the helm. "Gijs Kreunen has become the new general manager," he says. The ambitions are big. Gijs comments, "Innovation remains our most important DNA. That's where the key to success lies."
Sustainability is obviously an important ambition for Innodeen, which is why the organization is also proud that SGS presented the Cradle-to-Cradle Silver certificate to Innodeen's management on the final day of the BouwBeurs.
Text and image: Jerry Helmers
Featured image: Gijs Kreunen: "Innovation is in our genes.
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