Dealer portal boost for sales and inspiration

At Skantrae, for over forty years they have done everything possible to provide the customer with the best possible service. With the recent launch of a completely revamped (consumer) website and a super-convenient dealer portal, the innovative door manufacturer from Zevenaar is happily continuing along these lines. "Whereas we want to assist our customers even better around the sale of our products via the online customer portal, the new site primarily has an inspiration-boosting function for the end user," says Frank van Putten, manager of marketing communications at Skantrae.

With the dealer portal opened last November, Skantrae, part of Deli Home, offers its dealers a complete, secure and efficiency-inspired online solution. "The main purpose of the portal is to optimize the work processes between Skantrae and our dealers," says Van Putten.

Homepage portal.

"To that end, this digital counter offers every conceivable functionality." Thus, you can get the necessary inspiration and ideas and all technical information can be found. About the Skantrae doors, but also about the hardware, glass and other products from the renowned door manufacturer. "When a particular product is clicked, the corresponding items and accessories including prices immediately appear on the screen," Van Putten explains. "Furthermore, it is possible to put together a door completely. The portal even provides the dealer with all necessary management information and enables him to arrange all matters with us online. Want to view your order history, request a copy invoice or request a return order? With this knowledge-enhancing and sales-promoting tool, you can do it all. Just log into the secure part of the portal, and you have access to all the information you want. Quick and easy."

24/7

Stock information.

Eight months after its introduction, some 120 Skantrae dealers have already experienced the added value of the customer portal in practice. And if Van Putten is to be believed, many more will follow. It has everything to do with the many advantages of the digital counter. "In addition to its versatility, ease of use and completeness, the portal is also accessible 24 hours a day," Van Putten said. "That means that as a dealer you have access to stock, product and other information around the clock. In addition, it is possible to view order records at any time of the day."

Customized system

Website.

The basis of the dealer portal is SAP. It appears to be a conscious choice, according to Van Putten's words. "For the software setup of our customer portal, we used Magento 2.0 in combination with SAP. This has not only produced a reliable system, it is also very future-proof. And that's a nice thought, especially considering the extensions and additions we plan to make in the future. The combination of providing inspiration on the front end and sharing information with our dealers on the back end requires more than just a standard solution. We believe that we have made the best possible choice with SAP and Magento.