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Innovation³ at specialist in plastic and aluminum window and door profiles
Deceuninck continues to be a strategic partner for PVC and aluminum joinery and wants to reinforce that message at Polyclose.

Innovation³ at specialist in plastic and aluminum window and door profiles

Separate booth to promote ... a yellow bag!

For Deceuninck, a trade fair in window, door, sun protection, façade and access technology is interesting as a showcase for new and existing solutions and as a barometer for what is moving in the market. The manufacturer of plastic and aluminum profiles for windows and doors will be present at Polyclose with no less than three stands. Two of these stands will feature the latest developments in the Elegant and Decalu series, while the third stand will highlight the GoBag concept.

The company shows a lot of innovative solutions within the Decalu range, including profiles for curtain walls, fire-resistant joinery and highly slim profiles for interior doors.

Elegant & Decalu

At Deceuninck, one can not only see and feel products, but visitors will also be explained the properties and advantages of the complete range. "We are still the strategic partner for PVC and aluminum joinery and we want to highlight that message at Polyclose. Since 2020, Elegant has been our innovative product platform for plastic window and door solutions. New within that family is the Elegant Flex system, and with Phoenix we also provide Elegant profiles that are 100% recycled. We also developed new sill profiles and the color combinations will be further expanded in 2024," explains Bernard Vanderper, sales manager Western Europe. 

Deceuninck4 GoBag isolated
The GoBag concept is based on a yellow bag into which one can put broken-out joinery in PVC, wood or aluminum with or without glass.

"Especially within our Decalu aluminum family, a lot is moving. For example, there is Decalu F50 Facade, an aluminum facade profile with built-in folding wall that one opens and closes via an ingenious track-and-slide concept. Thanks to this new concept, folding walls of up to 15 meters are possible. Another eye-catcher is the fire-resistant joinery Decalu88 WESTA FP, with which one can make windows, doors and walls fire-resistant, without sacrificing aesthetics and durability. Furthermore, we are launching slim aluminum design profiles with a thickness of barely 32 mm and we are also showing our new aluminum door equipped with the Instinct lock with multiple locking points, which can be remotely controlled via an app."

Campaign around sustainability

The manufacturer meanwhile launched in Belgium the new marketing campaign "Every window counts" that highlights the sustainable properties of its plastic and aluminum profiles. In addition, consumers can see how the manufacturer and its partners have been making efforts for decades to reduce CO2-emissions during the production process as low as possible. 

"A fair like Polyclose is the ideal platform to explain our vision in the field of hybrid construction," the sales manager continues. "After all, today building owners are faced with various challenges, such as higher construction budgets and increasingly stringent energy performance standards. Add to this the need for maximum architectural freedom, and you realize that with the synergy between Elegant and Decalu, we can offer them an ideal solution."

Additional booth 

Deceuninck has also been committed for years to recycling old PVC windows, doors, cladding and shutters. Last year they approached a capacity of 20,000 tons of recycled material, for 2023 the target was even 40,000 tons. The recycling process starts with collecting that old material at home and abroad. For this purpose, the manufacturer has collection points and scrap metal is also recovered from construction sites. 

"New is the GoBag concept, developed in collaboration with J.M.C. Containers, based on a yellow bag into which one can put broken-out joinery in PVC, wood or aluminum with or without glass. This is collected and sorted by Deceuninck after filling," Bernard Vanderper concludes. "At Polyclose we are unpacking an extra 15 m² exhibition stand (1018) to promote the launch of the GoBag concept. We want to convince a lot of additional customers of this approach through the 5 + 1 free promotion. One visitor will also have a chance to win the grand prize of 3 free GoBags worth 630 euros."

More information can be found at: www.deceuninck.nl.

Deceuninck booth no. 1400 – 1500 – 1018

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