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'Once we made the choice to be innovative. It is the basis of our right to exist.'
The RenoS9000® frame with an HVL connection

'Once we made the choice to be innovative. It is the basis of our right to exist'

Strategy remains unchanged despite some market headwinds: 'We will not be distracted!'

Despite the fierce headwinds in many areas of society, KUFA from IJmuiden does not let itself get off the hook. The goal remains clear: innovation is the basis of its own existence. By definition, investment is always part of the deal. To use a cliché, to govern is to look ahead. Speaking is Didier Holslag. "From the asylum crisis and the constantly looming specter of inflation to a shaky economy, gloomy forecasts, nitrogen woes, the upcoming Lower House elections and a construction industry in the Netherlands that is increasingly 'on hold,' we don't let ourselves get distracted. We are continuously building a leap into the future. Also this year: we have once again made major investments in new machinery."

Foto 01 Kufa Raamsystemen – De innovatieve trendsetterENT ID
Kufa Window Systems - The innovative trendsetter.

According to Didier, those new machines, which will be installed at the second location in IJmuiden, will go into service in two months. And that means the stock that was always there will move. That will go to the building that was bought recently, also in IJmuiden. There is 860m2 of space there for that stock. Didier explains that the investment involves production machines for (lifting) sliding doors.

Produce smarter

"What used to be done manually in production is now becoming semi-/fully automated. This further automation not only provides efficiency but also the error rate goes down. To this we then link the scaling down of inventory. This is possible because we produce smarter and also because we have made good agreements with our suppliers. In other words, through this investment we create short throughput times in production and we can guarantee our partners a delivery time of 6 to 8 weeks, where the market average is about 20 weeks."

Didier acknowledges that many will perceive these investments as something "against the market. He has to laugh. "And that's true. But, we have always done that. But we've never lost sight of the goal: we always want to improve in delivering to our partners in line with the market. So, if you want to innovate, you have to invest. In everything."

Foto 02 Soorten in RenoS9000®
Different types in the RenoS9000® frame system.

The latter is certainly not an understatement. "In recent years, we have already been able to make many visible investments pay off. I am thinking, for example, of the Kufa Online Calculator (KOC). Meanwhile, version 4.0 was delivered a few months ago. The system is working well. In fact, we see a conversion rate of 37%, which means that more than a third of the quotes made on the system actually become orders. I think this is a very high percentage."

Didier: "When I think further about what we spent our money on, I immediately come to all the new product groups in the RenoS9000® series. Further, take a look at the patent we have acquired on the InviKU hidden hinge system®, which applies to any profile but don't forget about SKG-2 burglar resistance. And, had I already mentioned all the variations within the Komo certified single and double HVL®? In short, despite a time out in the market - yes, call it a hefty headwind - we are always looking ahead. Once we made the choice to want to be an innovative company. Well, so we don't deviate from that. We don't get distracted. We take the leap into the future every day."  

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